If you are looking to get started with WhatsApp for your business, sign up to our blog and keep up-to-date with the latest updates, tips, and how-to guides. All messages remain end-to-end encrypted keeping in line with WhatsApp stringent privacy conditions. This marks WhatsApp’s first step towards monetization however, they have maintained they will remain ad-free.īoth the WhatsApp Business App and WhatsApp Business API operate solely by opt-in and communication must be initiated by customers. However, any communication outside of a 24-hour window from the first message will come at a fixed cost per message, depending on the country.
Replies to customer-initiated messages are free over the WhatsApp Business API. Businesses can also build a chatbot to completely streamline the processes and provide immediate responses and answers to FAQs - key to customer engagement and satisfaction. Businesses can use their current customer engagement platforms to integrate with WhatsApp through the API and reply to their customers promptly with notifications, shipping confirmations, appointment reminders or event tickets. Available since August 2018 to a select number of medium-to-large businesses, the API now brings automation, automation, automation. The WhatsApp Business API takes it a few steps further.
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